Email ROI Calculator How many recipients are you mailing to? What is the total campaign cost? £ What response rate do you expect? [?] % What conversion rate do you expect? [?] % How much is each lead/sale worth? £   Results Number of responders: => Cost per response: £ Number of leads/sales: => Cost per lead/sale: £ Total Revenue: £ => Profit: £ => ROI: % With ROI Tracker Number of responders: => Cost per response: £ Number of leads/sales: => Cost per lead/sale: £ Total Revenue: £ => Profit: £ => ROI: % Maximise Your Email Marketing Success ROI Tracker will lower your cost per lead and increase your profits by enabling you to find the best subject line, the best offer, and the best destination page for every email campaign you run. But you can't manage what you don't measure. If you want to save money, increase your profits and maximise your success, get ROI Tracker today! Click here to learn more... Email Marketing ROI Calculator Use the Online ROI Calculator to determine your return on investment (ROI) for your email campaigns. 1. Enter your campaign cost and projected results. 2. Click "Calculate" to estimate your return on investment. Email Marketing Metrics Response rate: The percentage of recipients that open your email AND click through to your website. A typical value would be 10% for an opt-in email campaign. Conversion rate: The percentage of website visitors that complete a specified action (eg. purchase product, request information, download a white paper, etc). A typical value would be 2.5% for an opt-in email campaign. Note: The ROI Calculator requires javascript to be enabled in your browser.

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